Social & Video

#AiRồiCũngPhảiThi — Social campaign

An exam-season social set across several Universal Robina brands.

An exam-season social campaign linking several brands — Cream-O, Red Dragon, Dynamite, C2 — under one hashtag.

KOL imagery, encouraging messages for students and a consistent design frame let each post feel on-brand while belonging to one bigger campaign.

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